Latest updates in tourism for 2024




Thailand Tourism Growth: Thailand has seen a significant influx of visitors, with over 5.32 million foreign arrivals from January to mid-February 2024, generating substantial revenue. Key markets include China, Malaysia, Russia, South Korea, and India. The country aims for a total tourism revenue of 3 trillion Baht for the year​ (TAT Newsroom)




Visit Britain Campaigns: VisitBritain's 2024 campaigns focus on attracting visitors from Australia, the US, and European markets, promoting diverse experiences from vibrant cities to scenic countryside. They are also leveraging screen tourism by highlighting locations used in films and TV shows to boost visits​ (VisitBritain.org)​.




New Motorways in Thailand: Two new motorway projects, the M6 and M81, will improve connectivity in Thailand, expected to be operational by 2025. This is part of Thailand's strategy to enhance infrastructure to support tourism​ (TAT Newsroom)​.


Bali Tourism Levy Exemptions: Bali has introduced exemptions from the tourist levy for certain international travellers, aiming to attract more visitors by easing financial burdens and enhancing travel experiences​ (Bali Info Hub).


NYC Hip-Hop Tourism: New York City has launched a hip-hop hub to celebrate the 50th anniversary of hip-hop culture, featuring maps, guides, and interviews to draw tourists interested in this cultural milestone. This initiative has garnered significant interest and page views​ (NYC Tourism + Conventions)​.


Japan's Tourism Recovery: Japan is nearing pre-pandemic tourism levels, with a strong recovery despite earlier restrictions. This rebound highlights Japan's resilience and appeal as a tourist destination​ (Travel & Tourism Council)​.


EU Travel Recovery: The European Union's travel and tourism sector is showing robust recovery, approaching full recovery this year. Countries like Greece and Italy are leading this resurgence with significant increases in tourist arrivals and spending​ (Travel & Tourism Council)​.


India's Job Creation in Tourism: India's tourism sector is set to create over 1.6 million jobs this year, driven by the recovery and growth in travel demand. This highlights the sector's crucial role in economic development​ (Travel & Tourism Council)​.


UNWTO International Arrivals: International tourist arrivals reached 97% of pre-pandemic levels in early 2024, with over 285 million tourists travelling internationally in the first quarter. This underscores a near-complete recovery from the pandemic's impacts​ (UNWTO)​​ (UNWTO)​.


UN Tourism Initiatives in Africa: The UN Tourism organization hosted its first Regional Forum on Gastronomy Tourism in Africa at Victoria Falls, promoting regional tourism and highlighting unique cultural and culinary experiences​ (UNWTO)​.

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